Exploring Strategy: Text and Cases 11ed

Author: Johnson, Gerry
Binding: Paperback
Pages: 828
Pub Date: 04/01/2017
ISBN: 9781292145129
Availability: In stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Revised edition of the authors' Exploring strategy, [2014]
Product description

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

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