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Events Management: Principles and Practice 3ed

Author: Raj, Razaq
Binding: Paperback
Pages: 448
Pub Date: 26/09/2017
ISBN: 9781473948280
Availability: Available for delivery in 48 hours
Price-Match is available in-store for recommended titles in CCCU module handbooks
Quick overview An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.
Product description

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

* The impact of the London 2012 and Rio 2016 Olympic Games
* Van Gogh Augmented Reality in Nuenen
* Sands EXPO and Convention Center, Las Vegas
* Glastonbury Music Festival
* Lame Horse Night Club, Russia
* The Leeds Caribbean Festival
PowerPoint slides and an Instructor Manual can be found online.

Suitable for Events Management students at Undergraduate and Postgraduate level.

Additional information