Essential Guide to Marketing Planning 2ed

£23.39

RRP: £25.99

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ISBN: 9780273725763

Products specifications

Attribute name	Attribute value
Author	BURKE WOOD,M.
Pub Date	03/06/2010
Binding	Paperback
Pages	328

Publisher: Pearson Education Limited

Availability: Out of Stock

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Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.