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    Entrepreneurial Marketing: Sustaining Growth in All Organisations 2ed

    £53.99
    £59.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781137500908
    Products specifications
    Attribute nameAttribute value
    AuthorChaston, Ian
    Pub Date03/11/2015
    BindingPaperback
    Pages400
    Publisher: PALGRAVE MACMILLAN
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    Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this book applies entrepreneurial marketing to all sizes of organisation, from large firms to SMEs. The 1st edition was one of the first books to tackle entrepreneurial marketing; now, the new edition will take a fresh look at the subject.

    Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.
    Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.