Helps retail business owners successfully start and run their businesses. This fifth edition includes expanded information on consumer purchasing and apps. It also features a chapter containing specific tips on using the internet for marketing and two-way communication with customers.
Dares business owners to start stripping - losing their scripted messages, coming out from behind their logos, and revealing some reality to increase their social media impact and finally start seeing results. The author delivers a new answer to every business owner's social media question - how can I make social media work for me?
Pinterest enthusiast Karen Leland takes business owners by the hand and acquaints them with the newest social media kid on the block. From signing up to creating power connections, contests and more, business owners are shown the steps to becoming a Pinterest power player.