E-Commerce 2012

£49.49

RRP: £54.99

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ISBN: 9780273761297

Products specifications

Attribute name	Attribute value
Author	LAUDON KENNETH
Pub Date	01/02/2012
Binding	Paperback
Pages	912

Publisher: Pearson Education Limited

Availability: Out of Stock

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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.