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E-Business: International edition 10ed

Author: SCHNEIDER GARY
Binding: Paperback
Pages: 680
Pub Date: 27/07/2012
ISBN: 9781133526841
Availability: Out of Stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Provides students with an understanding of the dynamics of E-Business. This title offers coverage of emerging online business strategies and technologies in the electronic commerce marketplace. It provides coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, and more.
£60.99
£54.89
Product description

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips readers with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

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