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Doing Q Methodological Research: Theory, Method & Interpretation

Author: WATTS SIMON
Binding: Paperback
Pages: 248
Pub Date: 19/03/2012
ISBN: 9781849204156
Availability: Out of Stock
Quick overview A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.
£29.99
£26.99
Product description

This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: important design issues; the conduct of fieldwork; and, all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

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