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    Doing Q Methodological Research: Theory, Method & Interpretation

    £35.99
    £39.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781849204156
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    Attribute nameAttribute value
    AuthorWATTS SIMON
    Pub Date19/03/2012
    BindingPaperback
    Pages248
    Publisher: SAGE PUBLICATIONS LTD
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    A thorough and intelligent intro to the theory and method of Q from big name authors in a market where there is little competition.

    This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: important design issues; the conduct of fieldwork; and, all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.