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    Digital Darwinism: Surviving the New Age of Business Disruption

    £19.79
    £21.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781398601925
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    Attribute nameAttribute value
    AuthorGoodwin, Tom
    Pub Date03/05/2022
    BindingPaperback
    Pages240
    Publisher: Amberley Publishing
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    Availability: Available for despatch from the bookshop in 48 hours
    Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.

    If ever there was a time to learn how to adapt and bounce back from whatever the world throws at you - it's now. Disruption has come back with a vengeance: learn how to keep your business relevant and meet your customers' new expectations or be left behind. Digital Darwinism is the call to arms for business leaders to use new technologies to do better and show up. There are opportunities aplenty for those ready to grab them.


    Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future?

    Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.