Creativity and Perception in Management

£46.80

RRP: £52.00

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ISBN: 9780761968252

Products specifications

Attribute name	Attribute value
Author	Henry,Jane
Pub Date	11/09/2001
Binding	Paperback
Pages	216

Publisher: SAGE PUBLICATIONS INC

Availability: Out of Stock

This textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

Qty:

Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today's organizations. The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference. Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible. The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle).
Creativity and Perception in Management is a key course text on the Open University Business School's Creativity, Innovation and Change master's course.