Creative Advertising: An Introduction

£20.25

RRP: £22.50

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9781780671192

Products specifications

Attribute name	Attribute value
Author	SORRENTINO MIRI
Pub Date	24/02/2014
Binding	Paperback
Pages	240

Publisher: LAURENCE KING PUBLISHING

Availability: In stock

Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.

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Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.