All Categories
    Filters
    Preferences
    Search

    Sorry - this product is no longer available

    Copywriting

    £6.99
    £9.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780340867280
    Products specifications
    Attribute nameAttribute value
    AuthorGABAY,J.J.
    Pub Date27/06/2003
    BindingPaperback
    Pages304
    Publisher: Hodder & Stoughton General Division
    Ship to
    *
    *
    Shipping Method
    Name
    Estimated Delivery
    Price
    No shipping options
    Availability: Out of Stock
    Are you looking for creative ideas for a small business? Do you need to write exciting web copy? Do you need a dip-in reference for quick tips and hints?

    Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.