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Copywriting

Author: GABAY,J.J.
Binding: Paperback
Pages: 304
Pub Date: 27/06/2003
ISBN: 9780340867280
Availability: In Stock
Price-Match is available in-store for recommended titles in CCCU module handbooks
Quick overview Are you looking for creative ideas for a small business? Do you need to write exciting web copy? Do you need a dip-in reference for quick tips and hints?
£9.99
£6.99
Product description

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

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