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Author: GABAY,J.J.
Binding: Paperback
Pages: 304
Pub Date: 27/06/2003
ISBN: 9780340867280
Availability: In Stock
Price-Match is available in-store for recommended titles in CCCU module handbooks
Quick overview Are you looking for creative ideas for a small business? Do you need to write exciting web copy? Do you need a dip-in reference for quick tips and hints?
Product description

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

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