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Copywriting: Successful Writing for Design, Advertising and Marketing 2ed

Author: SHAW MARK
Binding: Paperback
Pages: 240
Pub Date: 22/10/2012
ISBN: 9781780670003
Availability: In Stock
Price-Match is available in-store for recommended titles in CCCU module handbooks
Tutor: Sarah Littlejohn
Department: Business School
Quick overview Teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. This title provides you with the tools you need to become a confident and versatile creative copywriter.
£19.99
£17.99
Product description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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