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    Consumer behaviour: European perspective 7ed

    £61.19
    £67.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781292245423
    Products specifications
    Attribute nameAttribute value
    AuthorSOLOMON,M ET AL
    Pub Date20/06/2019
    BindingPaperback
    Pages648
    Publisher: PEARSON EDUCATION LTD
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    Revised edition of Consumer behaviour, 2013.

    Now in its seventh edition, Consumer Behaviour: A European Perspective provides the
    most comprehensive, lively and engaging introduction to the behaviour of consumers in
    Europe and around the world.



    The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it
    ideal for second- and third-year undergraduates as well as Master's students.


    The book links consumer behaviour theory with the real-life problems faced by practitioners
    in many ways:



    Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes
    throughout the text illustrate the impact consumer behaviour has on marketing
    activities.
    Consumer behaviour as I see it boxes feature marketing academics talking about the
    relevance of consumer behaviour issues to their everyday work.
    Brand new Case studies about European companies and topics give deep insights into
    the world of consumer behaviour.
    New coverage of sustainable consumption, emerging technologies, social media and
    online behaviour is woven throughout this edition.
    Online materials including multiple-choice questions and links to useful websites are
    available on the book's website at www.pearsoned.co.uk/solomon