All Categories
    Filters
    Preferences
    Search

    Consumer Behaviour 2ed

    £50.39
    £55.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780470994658
    Products specifications
    Attribute nameAttribute value
    AuthorEVANS
    Pub Date31/03/2009
    BindingPaperback
    Pages576
    Publisher: JOHN WILEY AND SONS LTD
    Ship to
    *
    *
    Shipping Method
    Name
    Estimated Delivery
    Price
    No shipping options
    Availability: Out of Stock
    Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

    Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features:* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective* The addition of new journal articles from a range of journals.