Conducting Focus Groups for Business and Management Students

Author: Oates, Caroline J.
Binding: Paperback
Pages: 104
Pub Date: 22/11/2017
ISBN: 9781473948228
Availability: Out of Stock
Quick overview This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
Product description

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.

Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Watch the editors introduce the Mastering Business Research Methods series

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