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    Communicating with Data Visualisation: A Practical Guide

    £35.99
    £39.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781529743777
    Products specifications
    Attribute nameAttribute value
    AuthorFrost, Adam
    Pub Date02/12/2021
    BindingPaperback
    Pages368
    Publisher: SAGE PUBLICATIONS LTD
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    This book offers a four-step framework for transforming data into innovative, persuasive visualisations that will appeal to different audiences.

    How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on?



    This book is a step-by-step guide (honed through the authors' Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.



    Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:

    * Find the human stories in your datasets

    * Design a visual story that will resonate with your audience

    * Make a clear, persuasive visual that represents your data truthfully

    * Refine your work to ensure your visual expresses your story in the best possible way.



    This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.