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    Communicating Globally: Intercultural Communication and International Business

    £115.20
    £128.00
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9781412913171
    Products specifications
    Attribute nameAttribute value
    AuthorSCHMIDT, WALLACE; ET AL
    Pub Date05/04/2007
    BindingPaperback
    Pages336
    Publisher: SAGE PUBLICATIONS INC
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    Integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. This title provides students with a general awareness of diverse world views, insights on understanding and overcoming cultural differences, and a clear path to international business success.

    Communicating Globally: Intercultural Communication and International Business provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Intended as supplemental reading in courses on communication, culture, and globalism, this book provides an innovative perspective on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business. The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations.
    The book further provides insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance.