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    Commonsense Direct & Digital Marketing 5ed

    £26.99
    £29.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780749447601
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    Attribute nameAttribute value
    AuthorBird, Drayton
    Pub Date03/06/2007
    BindingPaperback
    Pages448
    Publisher: Kogan Page Ltd
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    Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns.

    Drayton Bird's "Commonsense Direct and Digital Marketing" needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum - from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.