Points out the health dimensions of travel and tourism, and calls for awareness and practical collaboration from those in the industry and in the social and health sciences. This study encompasses a wide range of issues, with historical, political and economic ramifications.
Suitable for students following an undergraduate or postgraduate course on international marketing, this title explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice and examines the importance of the cultural context in different societies' marketing practices.
Series Information An interactive approach to learning, this series provides everything a student needs for Foundation studies across healthcare disciplines. Written by an appropriate specialist in a non-technical style. Key features of the text demonstrate how theory has a practical application, as well as testing student's knowledge.
Psychodynamic tackles issues central to human experience including how our relationship with our parents affects our adult relationships, why men and women are different and why we dream. This title provides a review of the major psychodynamic theories and their practical applications.