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Case Study Research For Business

Binding: Paperback
Pages: 144
Pub Date: 21/02/2012
ISBN: 9781849207775
Availability: Out Of Stock
Price-Match is available in-store for recommended titles in CCCU module handbooks
Quick overview Ideal for undergraduate and postgraduate students of business and management undertaking case study research.
Product description

Using a step-by-step approach, Case Study Research for Business takes you right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting your work. Key features: - Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. - Coverage of contemporary topics such as research ethics - Packed with practical examples from all areas of business. - Pedagogical features including vignettes, exercises and 'cases' which directly relate to business research

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