Business Research Methods: A Practical Approach

Author: Cameron, Sheila
Binding: Paperback
Pages: 640
Pub Date: 24/11/2009
ISBN: 9781843982289
Availability: In stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Make your research more meaningful, effective and relevant to the business world with this handbook that demystifies the research process.
Product description

Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication.

Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

Additional information