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    Business Research Methods 6ed

    £52.19
    £57.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780198869443
    Products specifications
    Attribute nameAttribute value
    AuthorBell, Emma (Professor of Organisation St
    Pub Date30/03/2022
    BindingPaperback
    Pages696
    Publisher: O.U.P.
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    Availability: Available for despatch from the bookshop in 48 hours
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    Tutor2024/2025
    DepartmentFaculty of Arts, Humanities and Education
    The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.

    This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.

    The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced.

    'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.

    Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.

    The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooks

    This book is accompanied by the following online resources:

    For students
    Video tutorials covering SPSS, Nvivo, R, and Stata.
    Self-test multiple choice questions with answer feedback
    Research project guide
    Video interviews with students and lecturers
    Links to additional resources (articles, data repositories, and third-party guides)
    Guide to using Excel in data analysis
    Flashcard glossary

    For lecturers
    PowerPoint presentations
    Additional case studies
    Discussion questions
    Lecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)
    Test bank containing multiple choice questions
    Figures from the text