close
Navigation
Categories

Business Research: A Practical Guide for Undergraduate and Postgraduate Students 4ed

Author: Collis, Jill
Binding: Paperback
Pages: 376
Pub Date: 29/11/2013
Publisher: PALGRAVE MACMILLAN
ISBN: 9780230301832
Availability: In stock
Price-Match is available in-store only for recommended titles in CCCU module handbooks
Quick overview Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses.
£47.99
Product description

Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner. It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data.
Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study.

Additional information