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    Beyond Hofstede

    £80.99
    £89.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780230202399
    Products specifications
    Attribute nameAttribute value
    AuthorNAKATA, C
    Pub Date16/07/2009
    BindingHardback
    Pages320
    Publisher: PALGRAVE MACMILLAN
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    Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

    Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.