Beer by Design: The art of good beer branding

£14.39

RRP: £15.99

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9781852493684

Products specifications

Attribute name	Attribute value
Author	Brown, Pete
Pub Date	19/11/2020
Binding	Paperback
Pages	224

Publisher: CAMRA (CAMPAIGN FOR REAL

Availability: Available for despatch from the bookshop in 48 hours

A highly entertaining and visually stunning exploration of the art and design of beer bottles, pump clip and cans and it how has evolved to grab the attention of beer lovers over the years.

Qty:

Today in Britain there are over 2500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. People make snap decisions so quickly we don't even notice. And the design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.