Basics Advertising 03: Ideation

£25.19

RRP: £27.99

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ISBN: 9782940411504

Products specifications

Attribute name	Attribute value
Author	MAHON NIK
Pub Date	31/08/2011
Binding	Paperback
Pages	184

Publisher: BLOOMSBURY PUBLISHING PLC

Availability: In stock

Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.

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Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks. Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you can use for generating your own creative ideas.