This title explains how to read, interpret and write about the world around us in a critical and informed way. How well are you able to decode the signs that surround us in our daily lives? All of us, consciously or unconsciously, are constantly engaged in the act of reading and interpreting the signs in the world around us. This book answers the needs of students of composition, rhetoric, creative writing, stylistics or literature: it provides a process orientated guide to analyzing anything. Fraser and Davidson teach the reader how to perform semiotic analysis and formulate in plain language a logical set of instructions on how to write it up. The central idea is that analytical writing can be performed on any kind of text. The authors move from theory to practical analysis, featuring sidebars throughout that expand on relevant points. There is a clear trajectory through research, planning and writing with concrete revision strategies. The book includes links to insightful and witty readings on its expansive Companion Website, together with a Lecturer Handbook, extra material and additional essay tasks. This is the textbook of choice for all students of writing.