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    Analysing Media Texts

    £29.69
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    ISBN: 9780826464705
    Products specifications
    Attribute nameAttribute value
    AuthorBURN, ANDREW &
    Pub Date23/10/2003
    BindingPaperback
    Pages104
    Publisher: BLOOMSBURY PUBLISHING PLC
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    The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.

    Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.