Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

£18.90

RRP: £21.00

Price-Match is available in-store for recommended titles in CCCU module handbooks

ISBN: 9780470051245

Products specifications

Attribute name	Attribute value
Author	SUGARMAN, JOSEPH
Pub Date	02/01/2007
Binding	Paperback
Pages	360

Publisher: JOHN WILEY AND SONS LTD

Availability: Available for despatch from the bookshop in 48 hours

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.