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    Always Day One: How the Tech Titans Stay on Top

    £8.99
    £9.99
    Price-Match is available in-store for recommended titles in CCCU module handbooks
    ISBN: 9780241459089
    Products specifications
    Attribute nameAttribute value
    AuthorKantrowitz, Alex
    Pub Date13/05/2021
    BindingPaperback
    Pages272
    Publisher: HAMISH HAMILTON
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    'A gangster read!' Scott Galloway, author of The Four

    'A must-read!' Charles Duhigg, author of bestselling The Power of Habit

    'The tech giants are far from perfect, but Always Day One reveals the inventive elements of their culture that entrepreneurs can and should learn from' Mark Cuban, serial entrepreneur, investor, and owner of the Dallas Mavericks

    At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.'

    Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.

    Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One reveals the tech giants' blueprint for sustainable success. Kantrowitz uncovers the engine propelling the tech giants' continued dominance at a stage when most big companies begin to decline. And he shows the way forward for everyone who wants to compete with, and beat, the titans.