Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity
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Products specifications
Attribute name | Attribute value |
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Author | Sutherland, Rory |
Pub Date | 13/05/2021 |
Binding | Paperback |
Pages | 384 |
Publisher: VIRGIN PUBLISHING
Availability: Available for despatch from the bookshop in 48 hours
And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.